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EComm Partnerships Blog

eCommerce tutorials, tips, and resources to help grow your business

How Amazon Automation Helps Resellers Launch Their Own Wholesale Brands

What Is A Wholesale Brand?

Amazon wholesale selling is when a reseller buys bulk products directly from a manufacturer or supplier at a discounted rate, then sells them as a certified reseller on Amazon at higher retail prices.

Wholesale-branded products include the name of the retailer who sells them. In the case of Amazon, this means that products sold under an Amazon wholesale brand will have "Amazon" as the primary brand name on the packaging and in product listings.

Online sellers and other entrepreneurs are looking to Amazon automation companies like EComm Partnerships to get in on the wholesale business. This blog will detail how you can launch a wholesale store with name-brand products and the benefits these shops provide for entrepreneurs.

Why Start a Wholesale Account

Wholesale products have been around for centuries, but they have only become widely available to consumers in recent years, thanks to the rise of online shopping. Retail giants like Amazon and Walmart have made it easy for consumers to purchase wholesale products without needing to visit a brick-and-mortar store.

The benefits of selling as an Amazon wholesale brand are numerous. Perhaps most importantly, selling these products allow you to control your destiny regarding pricing, promotions, and product availability. You can also build a strong relationship with your customers by offering them products that the original manufacturer may not have in stock at the time.

As an Amazon FBA business, you can take advantage of the world's largest online marketplace. You'll have access to millions of potential customers and can reach them from anywhere in the world.

Plus, with Amazon fulfillment services, you can offload the storage and shipping of your products to focus on growing your business. And because customers trust the Amazon brand, you can start building brand equity and customer loyalty from day one.

Open a Wholesale Account

Now, let's discuss how to become an Amazon wholesaler. First, go to a product on Amazon that you’d like to sell. Then, scroll down to the bottom of the page and look for the manufacturer's name.

Once you find the manufacturer's name, go to the company's website. Again, scroll to the bottom of the page and look for a wholesale or reseller button. Most brands will bring you to a page with their reseller requirements when you click the button.

Make sure you review each manufacturer's requirements. Do not waste your time applying to be a wholesale seller of a brand whose requirements you do not meet

If you meet the brand's requirements, typically the manufacturer will tell you what to include in your introductory email to get started as a reseller. If not, when emailing the manufacturer, you should have a short summary of your business, business license, reseller license, and business credit application handy.

After that, all that's left to do is wait for the manufacturer to respond to your application. Most name brands offer a seamless reseller process, as they are more than happy to sell you bundles of their products — it is beneficial for both parties.

How Amazon Automation Can Help

An Amazon automation business like ours can provide many benefits for its clients, including passive income generation. Passive income requires little to no effort to generate. Therefore, it is a great way for Amazon sellers to make money without putting in much work.

If you're an Amazon seller, you know how time-consuming and tedious the listing process can be. First, you must take pictures of your products, upload them to the Amazon site, write descriptions, set prices, and so on. And then you have to do it all over again for every new product you want to list.

Our Amazon automation company can make posting your listings easy and hassle-free. We can automate the listing process so that after you provide us with the necessary information, we'll take care of everything else. This automated process can conserve a lot of time and help you make more money.

Automated listings also make it easier to offer discounts and promotions because you won't have to worry about manually changing prices all the time. Therefore, our Amazon automation company can also provide peace of mind for our clients. Letting our reseller experts handle all the selling tasks makes things less likely to go wrong.

Trying to keep up with the latest changes in Amazon's ever-evolving marketplace can be frustrating and time-consuming. Our Amazon FBA business can provide a scalable solution that will grow with your brand. A scalable solution lets you rest easy knowing that we’re keeping up with all the latest changes and will ensure our automation solutions are always up-to-date.

Start an Automated Amazon Store Today

As an Amazon automation company, our focus is on driving community and putting our clients in the best position for success. We believe that by helping our clients succeed, we can help them live a more financially stable life.

We’re passionate about making a difference, and we know that our work can make that difference in the lives of our clients. EComm Partnerships is proud to be an Amazon automation company, and we will continue to ensure we give our clients what they need to succeed.

Contact us to learn more about how EComm Partnerships can help you launch an Amazon FBA brand to generate more passive income and kickstart your wholesale career.


We don't just help entrepreneurs succeed –– we guarantee it.

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