With Amazon FBA (Fulfillment by Amazon) becoming more popular, many people are looking for products to sell on Amazon. The problem is not all products are created equal. To be successful on Amazon, you need to find products that are in high demand and have low competition.
To find the most profitable products to sell of Amazon FBA:
1. Check for seller saturation
2. Analyze the number of reviews
3. Check for a Product's Profitability Potential
4. Pay Attention to Search Volume
5. Check BSR Graphs for Product Trends
6. Check Google Trends
Seeing a high ROI as an Amazon seller isn't as easy as it seems. While there are several ways to estimate a product's profitability potential, it can be difficult to know for sure how successful you'll be until you actually start selling the product. In this article, we'll go over seven factors you should consider when trying to find winning products to sell on Amazon FBA.
1. Check for Seller Saturation
Any successful business owner will tell you that the key to success is having products that are popular in your niche. Not only do you need products that people want, but you also need to be able to appeal to a wide range of customers. This can be a challenge, but it's worth it to find products that are both popular and appealing.
Another important aspect to consider when choosing products is seller saturation. This is the number of sellers offering a particular product. If there are already a lot of sellers, it will be harder for you to stand out. However, if there are very few sellers, you may have an opportunity to fill a gap in the market.
Use Amazon's search engine to research a product you'd like to offer, and check the number of reviews on the first few pages of products. If you're still seeing the same product with hundreds of reviews by the second or third page, chances are the product is too saturated for you to stand out.
2. Analyze the Number of Reviews
Checking out reviews before buying a product has become second nature for many people.
With sites like Amazon, it's easy to see what other people think about a product before you purchase it. This can be helpful in making a decision, but it's important to remember that not all reviews are created equal.
Check out the top three ranked listings for your prospective product. Look for products where two of the top three products have less than 1,000 reviews. If the top three products all have more than 1,000 reviews, there is likely not a significant enough market share for you to make a profit.
3. Check for a Product's Profitability Potential
Even if a product is popular and there is room for you to compete, it's important to make sure the product is profitable. There are a few things you can do to research a product's profitability potential.
The most crucial thing you can do is calculate the product's margins. To do this, you'll need to find the product's wholesale price and compare it to the retail price. The difference between these two prices is your margin. Setting a profit margin of at least 15% to 20% is a good rule of thumb.
To calculate your profit margins in Amazon selling, take the net profit and divide it by the cost of goods sold. Then, multiply this figure by 100 to get a percentage amount. You'll also want to look at the product's weight and dimensions. This is important because you'll need to factor in the cost of shipping when you're calculating your margins. The heavier and larger the product, the more it will cost to ship.
4. Pay Attention to Search Volume
Search volume is one key metric that, if missed, can really come back to bite you. The search volume of a product will tell you how many people are searching for it online. This information is important because it will give you an idea of how popular the product is.
The minimum search volume for a product you're looking to sell should ideally be around 3,500+ searches per month. To check for search volume, find the relevant keywords for your product and use a tool like Google's Keyword Planner to check the monthly search volume.
If you're looking at products with a low search volume, it probably means that there's not
enough demand for the product.
5. Check BSR Graphs for Product Trends
Product trends are important to pay attention to because they can give you an idea of whether a product is on the rise or decline. You don't want to be selling a product that's on the way out because it will be harder to make a profit.
The best way to check for product trends is by looking at the BSR (Best Seller Rank) graphs on Amazon. The BSR shows how products on Amazon are selling and their changes over time. To find the BSR graph for a product, utilize free software like Helium 10.
With this software, you'll be able to see that product's performance over specific time frames from thirty days to multiple years. Look for instability or large drops in the BSR, as these can be signs that the product is not a reliable seller.
6. Check Google Trends
Google Trends is a great way to get an idea of how popular a product is. This information can be helpful in deciding whether or not to sell a certain product. Google trends gives you an idea of how often a particular search term is entered into the Google search engine.
You can use Google Trends to compare multiple products to see which one is more popular. To do this, enter the name of each product into the Google Trends search bar and hit enter. Check the 5-year trend for a search term to determine where the market for a type of product is headed.
Final Thoughts
Searching for the right product to sell online can be a daunting task, but it doesn't have to be. By following these simple tips, you can find a product that is popular in your niche, selling well on Amazon and has potential for growth.
If you're an entrepreneur who wants to create a new stream of income by launching an
automated Amazon store without having to run the business, schedule a call with us today and take your Amazon FBA business to the next level!
